Every year for 10 years, I was involved in the creation of Cathay Pacific’s commercials for the annual Hong Kong Sevens rugby event. Of all of spots, this is my favorite. It was the first time we featured the airline’s flight attendants, and we put them on the pitch against real rugby players and added a bit of Cathay Pacific’s renowned personal service to allow the girls to win the game with guile rather than brute strength.
FinanceAsia wanted to increase traffic to their website and attract new subscribers to their magazine. Of the three concepts we presented, they chose the daring one. The “URL campaign” carried no branding at all — if you didn’t click on the URL or type it in your browser, you’d never know who was advertising. Below […]
In 1980, California was raising racquetball clubs faster than oranges — a trend that rapidly spread to the rest of the US. The greater the competition in the sports club market, the grander the clubs became, and metal lockers were no longer good enough. I was working for a large woodworking company at the time […]
Cryptic was a bar and lounge at 7 Lan Kwai Fong, Central, Hong Kong. Vincent Kwok was looking for something, well, cryptic. For this logo, we used the larger concept of a maze and added smaller elements of secret writing — the characters below each letter spell “cryptic” in what is sometimes referred to as […]
Chino Latino was a bar and restaurant on Wyndham Street in Central, Hong Kong. We were looking for a loose, long-legged, casual feel here that had some fun and color to it. On a design level, the “ino” in both words match up vertically, because we make the “ch” and the “lat” approximately the same […]
At the time, dv8 was one of four restaurants owned by Harilela Strategic Holdings on the second floor of Sun Hung Kai Centre in Wanchai. Their other three restaurants — Viceroy, Milano and Saigon — used typefaces for their logos. So when dv8 was created, the challenge was to create a logo that used type […]
Of all the logos I’ve created, my favorite is the one I did for EDGE, a music club on Wyndham Street in Central, Hong Kong. The ownes wanted a logo that fit with their million-dollar sound system and cutting-edge attitude. The result was the logo above. It was created in black and designed to be […]